5.2 Identify the two major dimensions of the communication style model
This section introduces you to the four basic communication styles. One of these will surface as your most preferred style. The communication style model that defines these styles is based on two important dimensions of human behavior: dominance and sociability. We look at the dominance continuum first.
Dominance Continuum
Dominance can be defined as the tendency to control or prevail over others.10 Dominant people tend to be quite competitive. They also tend to offer opinions readily and to be decisive, opinionated, self-assertive, and vocal. Each of us falls somewhere on the dominance continuum, which is illustrated in Figure 5.1.
Figure
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