January 2017
Beginner
480 pages
27h 32m
English
15.2 Describe current developments in customer service
Bill Gates, in his book Business @ the Speed of Thought, predicted that in the new millennium customer service may become the primary value-added function.11 He recognized that customer service is the primary method of building and extending the partnership. Customer service, in its many forms, nourishes the partnership and keeps it alive.
Salespeople are in a unique position to enhance customer satisfaction and trust, the two major contributors to relationship quality.12 With adequate orientation and training, members of the sales force can build long-term, profitable, customer relationships. Recent research indicates that the building process ...
Read now
Unlock full access