January 2017
Beginner
480 pages
27h 32m
English
In this situation, also referred to as the “Reward in Heaven Tactic,” the buyer may say something like, “If you can reduce the price another $500 on this job, I will give you all my future work.” This may be a genuine statement and, in fact, may meet your own objective of gaining a foothold in your buyer’s business. You might respond with, “Because of the price I have quoted, I am unable to discount this job. However, if you do give me this job and your future jobs, I will discount your future work.” This negotiation approach can actually create value for both you and your customer.
These tactics represent only a sample of those used by professional buyers. To prepare for these and other tactics, salespeople ...
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