Selling Today: Partnering to Create Value, 14/e
by Gerald L. Manning, Michael Ahearne, Barry L. Reece
Multiple Options Close
In many selling situations, it is a good idea to provide the prospect with options regarding product configuration, delivery options, and price. This is especially true when you are dealing with the price-conscious transactional buyer. As noted in the previous chapter, today’s customer expects new levels of flexibility. In the multiple options close, allow the person to examine several different options, and try to assess the degree of interest in each one. As you near the point at which a close seems appropriate, remove some of the options. This reduces confusion and indecision.
You often see the multiple options close used in office equipment sales. If a small business owner wants to purchase a copy machine, most vendors ...
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