Selling Today: Partnering to Create Value, 14/e
by Gerald L. Manning, Michael Ahearne, Barry L. Reece
Review Questions
9-1 List and briefly explain the common causes of customer attrition.
9-2 Describe three steps progressive marketers are taking to improve the quality of the prospecting and account development effort.
9-3 List the major sources of prospects.
9-4 Explain how the endless chain referral prospecting and account development method works.
9-5 What is “networking”? How might a real estate salesperson use networking to identify prospects?
9-6 What does the term “qualifying” mean? What are the four basic questions that should be answered during the qualifying process?
9-7 What are the most common methods of organizing prospect information?
9-8 When is sales intelligence important? What are the three most important pieces of sales ...
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