January 2017
Beginner
480 pages
27h 32m
English
book
Selling Today: Partnering to Create Value, 14/e
by Gerald L. Manning, Michael Ahearne, Barry L. Reece
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Types of Consumer Buying Situations
As noted previously, consumer buying behavior refers to purchases of products for personal or household use. The amount of time consumers devote to a purchase decision can vary greatly depending on the cost of the product, familiarity with the product, and the importance of the item to the consumer. Few buyers invest much effort in selecting a tube of toothpaste, but the purchase of a new automobile or a home will involve extensive decision making. Consumer buying situations can fall into one of three categories depending on the degree of buyer involvement.
Habitual Buying Decisions
Habitual buying decisions usually require very little consumer involvement and brand differences are usually insignificant.14 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.