Selling Today: Partnering to Create Value, 14/e
by Gerald L. Manning, Michael Ahearne, Barry L. Reece
Application Exercises
17-10 Assume that you are a manager of a wholesale electrical supply business. Sales have increased to a level where you need to hire another salesperson. What sources can you use in recruiting a good professional salesperson? What criteria can you use in selecting the person you hire?
17-11 Carefully analyze the following types of selling positions:
A territory selling position for a national manufacturer that requires the salesperson to provide customer service to a large number of accounts plus open up several new accounts each month
A retail sales position in the cosmetics department of a department store
An automobile salesperson who sells and leases new and used cars
A real estate salesperson who sells residential ...
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