Selling Today: Partnering to Create Value, 14/e
by Gerald L. Manning, Michael Ahearne, Barry L. Reece
Reprints
Leading magazines and journals sometimes feature articles that directly or indirectly support the salesperson’s product. A reprint of the article can be a forceful selling tool. It is also an inexpensive selling tool. Pharmaceutical and medical sales representatives often use reprints from journals that report on research in the field of medicine. A few years ago, Closure Medical Corporation received approval to sell Dermabond (www.dermabond.com), a surgical glue used to close cuts. This innovative product received national attention when the prestigious Journal of the American Medical Association concluded that gluing a wound could be just as effective as sewing it shut. Salespeople representing Dermabond used the article to help educate ...
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