Customer Service Methods that Strengthen the Partnership
15.3 List and describe the major customer service methods that strengthen the partnership
Customer service encompasses all activities that enhance or facilitate the sale and use of one’s product or service. The skills required to service a sale are different from those required prior to the sale (Figure 15.2). High-performance sales personnel do not abdicate responsibility for delivery, installation, warranty interpretation, or other customer service responsibilities. They continue to strengthen the partnership with follow-through, follow-up, and expansion selling.
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