Customer Service Methods that Strengthen the Partnership

  1. 15.3 List and describe the major customer service methods that strengthen the partnership

Customer service encompasses all activities that enhance or facilitate the sale and use of one’s product or service. The skills required to service a sale are different from those required prior to the sale (Figure 15.2). High-performance sales personnel do not abdicate responsibility for delivery, installation, warranty interpretation, or other customer service responsibilities. They continue to strengthen the partnership with follow-through, follow-up, and expansion selling.

An illustration shows the three strategies for servicing the sale.

Figure 15.2

The completed ...

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