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Selling Today: Partnering to Create Value, 14/e
book

Selling Today: Partnering to Create Value, 14/e

by Gerald L. Manning, Michael Ahearne, Barry L. Reece
January 2017
Beginner
480 pages
27h 32m
English
Pearson
Content preview from Selling Today: Partnering to Create Value, 14/e

Coaching for Peak Performance

  1. 17.2 List and discuss the qualities of an effective sales manager

Sales managers who develop a leadership style that combines structure and consideration behaviors possess the skills needed to be an effective coach. Coaching is an interpersonal process between the sales manager and the salesperson in which the manager helps the salesperson improve performance in a specific area. The coaching process has two primary areas of focus: helping the salesperson recognize the need to improve his or her performance and developing the salesperson’s commitment to improve performance.17

Coaching is often used to correct a specific performance problem such as ineffective prospecting, poorly developed sales presentations, or ...

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Publisher Resources

ISBN: 9780134477404