January 2017
Beginner
480 pages
27h 32m
English
17.7 List and discuss criteria for evaluating sales performance
As the cost of maintaining a sales force increases, sales managers must give more attention to measuring productivity. The goal is to analyze the profitability of each salesperson’s sales volume. This task is complicated because sales territories, customers, and business conditions vary.
The problem of measuring sales force productivity is more complicated than it might appear at first glance. In most cases, sales volume alone does not tell you how much profit or loss you are making on the sales of each member of the sales force. A small manufacturer was losing money until he analyzed the profitability of sales generated by each person. He found ...
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