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Selling Today: Partnering to Create Value, 14/e
book

Selling Today: Partnering to Create Value, 14/e

by Gerald L. Manning, Michael Ahearne, Barry L. Reece
January 2017
Beginner
480 pages
27h 32m
English
Pearson
Content preview from Selling Today: Partnering to Create Value, 14/e

Computerized Database

With the aid of electronic data processing, it is often possible to match product features with the needs of potential customers quickly and accurately. In many situations, a firm can develop its own computerized database. In other cases, it is more economical to purchase the database from a company that specializes in the collection of such information. One example, Salesgenie, is offered by infoUSA. With the aid of this software, you can easily obtain lead generation and account selection information for different market segments. Gary Hand, president of USAlarms, LLC needs to keep his sales team supplied with plenty of leads. Salesgenie provides him with a list of prospects by geographical location and by the value of ...

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Publisher Resources

ISBN: 9780134477404