Selling Today: Partnering to Create Value, 14/e
by Gerald L. Manning, Michael Ahearne, Barry L. Reece
Computerized Database
With the aid of electronic data processing, it is often possible to match product features with the needs of potential customers quickly and accurately. In many situations, a firm can develop its own computerized database. In other cases, it is more economical to purchase the database from a company that specializes in the collection of such information. One example, Salesgenie, is offered by infoUSA. With the aid of this software, you can easily obtain lead generation and account selection information for different market segments. Gary Hand, president of USAlarms, LLC needs to keep his sales team supplied with plenty of leads. Salesgenie provides him with a list of prospects by geographical location and by the value of ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access