Selling Today: Partnering to Create Value, 14/e
by Gerald L. Manning, Michael Ahearne, Barry L. Reece
Assumptive Close
The assumptive close or, as it is sometimes called, the take-it-for-granted close, asks for a minor decision, assuming that the customer has already decided to buy.18 This closing approach comes near the end of the planned presentation. If you have identified a genuine need, presented your solutions in terms of buyer benefits, presented an effective sales demonstration, and negotiated buyer concerns satisfactorily, it may be natural to assume the person is ready to buy. Jeffrey Gitomer (www.gitomer.com), noted sales consultant, says the assumptive close is appropriate when the salesperson has removed perceived risks and the prospect has confidence in the salesperson.19 The assumptive close usually takes the form of a question ...
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