January 2017
Beginner
480 pages
27h 32m
English
book
Selling Today: Partnering to Create Value, 14/e
by Gerald L. Manning, Michael Ahearne, Barry L. Reece
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Influence of Laws, Contracts, and Agreements
Take another look at Figure 3.3 and you will notice that all of the key elements, personnel, and policies are influenced by laws, contracts, and agreements. Everyone involved in sales and marketing is guided by legal as well as ethical standards. We live in a society in which the legal system plays a key role in preventing people from engaging in unethical behavior.
Laws
The specific obligations imposed by government on the way business operates take the form of “statutes,” laws passed by Congress or state legislatures. Some of the most common laws deal with price competition, credit reporting, debt collection practices, contract enforcement, and land sales disclosure. The Uniform Commercial Code (UCC) ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.