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Selling Today: Partnering to Create Value, 14/e
book

Selling Today: Partnering to Create Value, 14/e

by Gerald L. Manning, Michael Ahearne, Barry L. Reece
January 2017
Beginner
480 pages
27h 32m
English
Pearson
Content preview from Selling Today: Partnering to Create Value, 14/e

Conversational Strategies That Enhance Relationships

  1. 4.4 Describe conversational strategies that help us establish relationships

The foundation for a long-term relationship with the customer is frequently a “get acquainted” type of conversation that takes place before any discussion of business matters. Within a few minutes, it is possible to reduce the relationship tension that is so common when two people meet for the first time. This informal visit with the customer provides the salesperson with an opportunity to apply three guidelines for building strong relationships, featured in How to Win Friends and Influence People, the classic book written by Dale Carnegie.

  • Become genuinely interested in other people. Tim Sanders, former Leadership ...

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Publisher Resources

ISBN: 9780134477404