Selling Today: Partnering to Create Value, 14/e
by Gerald L. Manning, Michael Ahearne, Barry L. Reece
Preventing Postsale Problems
There are ways to prevent postsale problems. The key is conscientious follow-up to be sure everything has been handled properly. Get to know the people who operate your shipping and installation department. They are responsible for getting the right products shipped and installed on time, and it is important that they understand your customers’ needs.
Become acquainted with people in the credit department. Be sure that they maintain a good, business-like relationship with your customers. This is a delicate area; even small mistakes (e.g., a “pay now” notice sent too early) can cause hurt feelings. If your company uses a customer support staff to resolve postsale problems, be sure to get acquainted with people who ...
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