November 2017
Beginner
208 pages
3h
English
Content preview from The Pocket Universal Methods of Design
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003 Affinity Diagramming
The visible clustering of observations and insights into meaningful categories and relationships
• Designers capture research insights, observations, concerns, or requirements on individual sticky notes.
• Rather than grouping notes into predefined categories, specific details are clustered, which then give rise to named category themes based on shared affinity of similar intent, issues, or problems.
• Making tacit knowledge or information buried in transcripts visible facilitates research synthesis.
• Affinity diagramming from contextual inquiry is based on interviews and observations of users in the field, synthesizing human stories.
• Affinity diagramming from usability testing documents observations and quotes of ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.