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The Pocket Universal Methods of Design by Bella Martin, Bruce Hanington

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079 Speed Dating

The rapid review of multiple design concepts by multiple users in quick succession

• Exposes people to design ideas via storyboards and simulated environments before expensive technical prototypes are built, using the following process:

– Conduct contextual field research via methods such as interviews, role-playing, artifact analysis, directed storytelling, diary studies, and cultural probes.

– Create storyboards to elicit an emotional, empathic reaction to relatable characters in convincing scenarios, based on the needs uncovered by research.

– Speed date storyboards to a group of people followed by focus questions to help design teams understand what is in the users’ minds.

– Articulate misunderstandings, refine scenarios, ...

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