November 2017
Beginner
208 pages
3h
English
Content preview from The Pocket Universal Methods of Design
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015 Competitive Testing
Research to evaluate the usability and learnability of your competitors’ products
• This complements traditional marketing strategies and business audits by considering the social, economic, and technical context.
• It allows design teams to assess a competitor’s products from the end user’s point of view.
• Teams inspect how usable and learnable competitors’ digital applications are by conducting usability tests on competitive products, as well as on their own.
• In contrast to attitudinal surveys, competitive testing focuses on end-user behavior as people attempt to accomplish tasks that exist across products.
• By understanding key similarities and differences between competitors, gaps can be identified for further ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.