November 2017
Beginner
208 pages
3h
English
Content preview from The Pocket Universal Methods of Design
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012 Cognitive Mapping
A visualization technique that reveals how people process and make sense of their experience
• Cognitive maps are most effective when used to structure complex problems.
• It’s designed specifically as a decision-making tool that can inform strategic direction.
• Unlike concept maps or mind maps, the format and structure require no central focus of visualization.
• Nodes of a cognitive map are made up of the exact words and phrases spoken by participants.
• Each node can have as many incoming and outgoing associations as necessary and are read as causal pathways: for example, node x may imply node y.
• Cognitive mapping can facilitate the note-taking process during interviews and when transcribing text-based qualitative ...
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