O'Reilly logo

The Pocket Universal Methods of Design by Bella Martin, Bruce Hanington

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

018 Content Inventory & Audit

A content inventory tells you what your content is; an audit recommends what it should be

• Everything a customer can read, watch, interact with, or listen to can be considered content.

• Perform an inventory and audit:

– When beginning a website redesign

– When merging multiple sites or splitting up into smaller, niche sites

– When preparing content for multichannel distribution or a Content Management System (CMS)

• A content inventory organizes assets into a spreadsheet of content items and attributes.

• A quantitative content audit assesses the attributes of “Governance,” including ownership, copyright, and creative details.

• The qualitative content audit rates “Content Quality” criteria such as credibility, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required