The Pocket Universal Methods of Design

018 Content Inventory & Audit

A content inventory tells you what your content is; an audit recommends what it should be

• Everything a customer can read, watch, interact with, or listen to can be considered content.

• Perform an inventory and audit:

– When beginning a website redesign

– When merging multiple sites or splitting up into smaller, niche sites

– When preparing content for multichannel distribution or a Content Management System (CMS)

• A content inventory organizes assets into a spreadsheet of content items and attributes.

• A quantitative content audit assesses the attributes of “Governance,” including ownership, copyright, and creative details.

• The qualitative content audit rates “Content Quality” criteria such as credibility, ...