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The Pocket Universal Methods of Design by Bella Martin, Bruce Hanington

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040 Eyetracking

Technical information documenting where and f or how long people are looking when using an interface or interacting with products

• Eye movements tracked during reading or image-gaze tasks are identified for moments of fixation and rapid movements from point to point between fixations.

• Technology traces and documents patterns, generating data for interface and design usability studies.

• Optical methods are used to capture corneal reflections of infrared light on video using sophisticated cameras. Small sensing electrodes precisely detect movements.

• It can help examine printed text and visual materials, engaging with products or product assembly tasks, and navigating environments.

• Data is used to generate heat maps, aggregating ...

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