November 2017
Beginner
208 pages
3h
English
Content preview from The Pocket Universal Methods of Design
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040 Eyetracking
Technical information documenting where and f or how long people are looking when using an interface or interacting with products
• Eye movements tracked during reading or image-gaze tasks are identified for moments of fixation and rapid movements from point to point between fixations.
• Technology traces and documents patterns, generating data for interface and design usability studies.
• Optical methods are used to capture corneal reflections of infrared light on video using sophisticated cameras. Small sensing electrodes precisely detect movements.
• It can help examine printed text and visual materials, engaging with products or product assembly tasks, and navigating environments.
• Data is used to generate heat maps, aggregating ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.