November 2017
Beginner
208 pages
3h
English
Content preview from The Pocket Universal Methods of Design
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027 Design Ethnography
Deep immersive experience and understanding of a user’s world for design empathy and insight
• This is characterized by descriptive accounts of people in their natural settings, typically using qualitative methods.
• It is focused on a highly contextual, comprehensive, and empathic understanding of users, their lives, their language, their artifacts, and their behaviors.
• In contrast to anthropologist ethnographers who immerse themselves in a culture over extensive periods of time, designers aim to sample behaviors.
• Common methods include experience sampling, diary and photo studies, cultural probes, contextual inquiry, conversational interviews, touchstone tours, and observations.
• Analysis is based on deciphering ...
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