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The Pocket Universal Methods of Design by Bella Martin, Bruce Hanington

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027 Design Ethnography

Deep immersive experience and understanding of a user’s world for design empathy and insight

• This is characterized by descriptive accounts of people in their natural settings, typically using qualitative methods.

• It is focused on a highly contextual, comprehensive, and empathic understanding of users, their lives, their language, their artifacts, and their behaviors.

• In contrast to anthropologist ethnographers who immerse themselves in a culture over extensive periods of time, designers aim to sample behaviors.

• Common methods include experience sampling, diary and photo studies, cultural probes, contextual inquiry, conversational interviews, touchstone tours, and observations.

• Analysis is based on deciphering ...

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