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The Pocket Universal Methods of Design by Bella Martin, Bruce Hanington

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058 Parallel Prototyping

Simultaneously exploring multiple design ideas before selecting one approach

• This can help teams from fixating on a design direction too early, improve the nature of design critiques, and lead to more effective design results.

• Designers quickly and independently create a divergent range of low-fidelity prototypes and then submit designs to testing by end users or to heuristic evaluation by experts.

• Evaluations help designers to thoughtfully consider how people react to individual elements of the design and which accomplish the project’s intended goals.

• The method shifts focus from the designer onto the design, promoting a safe environment where critiques are more engaging, less personal, and less stressful.

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