Simultaneously exploring multiple design ideas before selecting one approach
• This can help teams from fixating on a design direction too early, improve the nature of design critiques, and lead to more effective design results.
• Designers quickly and independently create a divergent range of low-fidelity prototypes and then submit designs to testing by end users or to heuristic evaluation by experts.
• Evaluations help designers to thoughtfully consider how people react to individual elements of the design and which accomplish the project’s intended goals.
• The method shifts focus from the designer onto the design, promoting a safe environment where critiques are more engaging, less personal, and less stressful.