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The Pocket Universal Methods of Design by Bella Martin, Bruce Hanington

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047 Image Boards

A collage of pictures, illustrations, or brand imagery to visually communicate aspects of design intent

• They are used to visually convey an essential description of design aesthetics, style, audience, or context.

• Images convey the particular styles, colors, products, brands, and environments associated with the designer’s interpretation of a given aesthetic.

• A user-based image board portrays a target audience, conveyed through their clothing, preferred brands, environments, transportation, and social interests.

• An environment-based image board visually shows sample interiors, furniture, lighting, fixtures, and conveys color palettes and atmospheric tone.

• The creation of image boards can serve internally as a consensus ...

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