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The Pocket Universal Methods of Design by Bella Martin, Bruce Hanington

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073 Scenarios

A narrative exploring the future use of a product from a user’s point of view

• A scenario is a believable narrative, usually set in the future, of a person’s experience as he or she engages with a product or a service.

• By making design ideas explicit and concrete, the design team can empathetically envision the future ways in which a product is likely to be used.

• The scenario should focus efforts on building culturally meaningful artifacts that augment actual human activity, rather than designing toward technical requirements.

• Scenarios bring personas to life. Both deliverables therefore reinforce the value of the other.

• Scenarios should range from baseline, status quo to high-stress situations with less-than-optimal conditions. ...

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