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The Pocket Universal Methods of Design by Bella Martin, Bruce Hanington

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086 Thematic Networks

A step-by-step process to identify, organize, and connect common themes in qualitative data

• Systematically breaking down texts into patterns, themes, and relationships helps to synthesize qualitative information into actionable design insight.

• Three classes of themes summarize and organize information into a web-like illustration to communicate findings with stakeholders:

1. Basic themes come directly from textual data, considered within the context of other basic themes to flesh out a fuller story.

2. Organizing themes separate basic themes into clusters of similar issues, collectively forming a higher order premise as an argument, position, or assertion.

3. Global themes distill the overarching point of the text into ...

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