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The Pocket Universal Methods of Design by Bella Martin, Bruce Hanington

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083 Surveys

Collection of self-reported information about thoughts, feelings, perceptions, behaviors, or attitudes

• This is an efficient tool for collecting a lot of versatile data in a short time frame, with results that can be analyzed statistically.

• Survey questionnaires can be either self-completed or read to participants and completed by the researcher.

• Interviews can be conducted in person, by phone, or through various communication technologies.

• Like any self-reporting, surveys may not accurately reflect true thoughts, feelings, perceptions, or behaviors.

• Surveys should therefore be carefully designed and administered and paired with complementary methods such as observations or contextual inquiry.

• There are various types of ...

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