November 2017
Beginner
208 pages
3h
English
Content preview from The Pocket Universal Methods of Design
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099 Wizard of Oz
Simulated control and response by a researcher behind the scenes, while a participant engages with a system
• Participants are led to believe they are interacting with a working prototype, but in reality, a researcher is acting as a proxy from behind the scenes.
• The “wizard” can intercept and shape the interaction between the participant and the system.
• The goal is to allow a user to realistically experience a product or interface before prototypes are built.
• For an appropriate, timely system response, the researcher must observe participant activity: for example, through video or screen-sharing software.
• The believability of the simulations hinge on the wizard’s consistency with respect to timing, patterns, and system ...
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