O'Reilly logo

The Pocket Universal Methods of Design by Bella Martin, Bruce Hanington

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

099 Wizard of Oz

Simulated control and response by a researcher behind the scenes, while a participant engages with a system

• Participants are led to believe they are interacting with a working prototype, but in reality, a researcher is acting as a proxy from behind the scenes.

• The “wizard” can intercept and shape the interaction between the participant and the system.

• The goal is to allow a user to realistically experience a product or interface before prototypes are built.

• For an appropriate, timely system response, the researcher must observe participant activity: for example, through video or screen-sharing software.

• The believability of the simulations hinge on the wizard’s consistency with respect to timing, patterns, and system ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required