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The Pocket Universal Methods of Design by Bella Martin, Bruce Hanington

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057 Observation

Attentive looking and systematic recording of people, artifacts, environments, events, behaviors, and interactions

• Semi-structured observation typically describes ethnographic methods in the exploratory phase of design.

• Ethnographic observations should be flexible, yet systematic, careful, and well documented with notes, sketches, photographs, or video.

• Semi-structured observations are typically synthesized for guiding design inspiration, but content analysis may be performed to uncover themes or patterns.

• Structured, or systematic observation, is formalized by pre-structure utilizing worksheets to track time intervals, behavioral categories, or counted successes and errors.

• If sample sizes are large enough, results ...

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