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The Pocket Universal Methods of Design
book

The Pocket Universal Methods of Design

by Bruce Hanington, Bella Martin
November 2017
Beginner
208 pages
3h
English
Rockport Publishers
Content preview from The Pocket Universal Methods of Design

005 Automated Remote Research

Using web-based tools to reveal statistically relevant data for usability enhancements

• Enables design teams to leverage web-based tools to collect statistically significant information about what people are doing on your website or web application.

• Focus is on planning the appropriate strategy for the study, accurately selecting the right automated remote research tools, and configuring the logistics.

• Automated research tools can help researchers understand usability issues such as length of time and performance on task, common click paths, and trouble spots.

• It should be used with qualitative research methods that provide insight into why site visitors behave the way they do.

• Quantitative data can be ...

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Publisher Resources

ISBN: 9781631595349