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The Pocket Universal Methods of Design by Bella Martin, Bruce Hanington

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005 Automated Remote Research

Using web-based tools to reveal statistically relevant data for usability enhancements

• Enables design teams to leverage web-based tools to collect statistically significant information about what people are doing on your website or web application.

• Focus is on planning the appropriate strategy for the study, accurately selecting the right automated remote research tools, and configuring the logistics.

• Automated research tools can help researchers understand usability issues such as length of time and performance on task, common click paths, and trouble spots.

• It should be used with qualitative research methods that provide insight into why site visitors behave the way they do.

• Quantitative data can be ...

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