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The Pocket Universal Methods of Design by Bella Martin, Bruce Hanington

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029 Desirability Testing

Gauging first-impression emotional responses to product and service designs

• This explores the affective response that different designs elicit from people based on first impressions.

• Using index cards with positive, neutral, and negative adjectives written on them, participants pick those that describe how they feel about a design or prototype.

• It can focus attention on responses from end users, instead of on personal opinions that often leave teams at an impasse.

• When the process is applied repeatedly, the team can begin to compare and cluster the words that are most frequently chosen and visualize the results.

• The method helps focus the design team efforts on shaping the exact emotional response they want ...

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