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The Pocket Universal Methods of Design by Bella Martin, Bruce Hanington

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097 Web Analytics

The collection and analysis of Internet data to understand and optimize web usage

• This process provides a gateway for your organization to become invested in what your customers are doing online and why.

• The first step requires articulating what you want out of the data, expressing your goals and intent for what you want to measure.

• Knowing where you want to go can help you structure your content, analyze campaigns, segment your visitors, and measure your commerce and process tools.

• Translate all of the data into a short report people will want to read, avoiding analytics jargon and visualizing as much data as you can.

• Regularly share reports to internal stakeholders.

• Implement and act on the knowledge, focusing ...

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