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The Pocket Universal Methods of Design by Bella Martin, Bruce Hanington

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067 Questionnaires

Self-reported information about thoughts, feelings, perceptions, behaviors, or attitudes

• One of the primary tools used to collect survey information, the other being interviews.

• They are simple to produce and administer, but careful attention should be paid to question wording and response options, sequencing, and length.

• Factors in securing a good response rate in both print and digital questionnaires include appearance, clarity, instructions, arrangement, design, and layout.

• Open-ended questions provide opportunity for depth of response, whereas closed-ended questions are easier to numerically analyze and communicate.

• To maintain question neutrality while also gaining an indication of strength of response, Likert ...

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