The systematic description of form and content of written, spoken, or visual materials expressed in themes, patterns, and counts
• Content analysis provides an established and systematic technique for dealing with qualitative data.
• In inductive content analysis, the categories or codes are derived from a systematic reading of a sample set of the materials to be analyzed.
• In deductive content analysis, codes or categories are derived beforehand, often based on a theoretical framework.
• Content analysis can identify themes and patterns in the data, including how dominantly they are represented.
• Outcomes can be quantitative, counting occurrences of the words, phrases, images, or concepts.
• The method also examines form ...