O'Reilly logo

The Pocket Universal Methods of Design by Bella Martin, Bruce Hanington

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

017 Content Analysis

The systematic description of form and content of written, spoken, or visual materials expressed in themes, patterns, and counts

• Content analysis provides an established and systematic technique for dealing with qualitative data.

• In inductive content analysis, the categories or codes are derived from a systematic reading of a sample set of the materials to be analyzed.

• In deductive content analysis, codes or categories are derived beforehand, often based on a theoretical framework.

• Content analysis can identify themes and patterns in the data, including how dominantly they are represented.

• Outcomes can be quantitative, counting occurrences of the words, phrases, images, or concepts.

• The method also examines form ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required