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The Pocket Universal Methods of Design by Bella Martin, Bruce Hanington

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008 Brainstorm Graphic Organizers

Visual structures of new ideas and concepts

• Brainstorming creates a judgment-free zone to express creative ideas and explore new concepts.

• Widely accepted rules include, “quantity over quality,” “withhold judgment and criticism,” “build on each other’s ideas,” and “welcome oddity.”

• Graphic organizers, or visual representations of knowledge, are sense-making frameworks that facilitate teams as they brainstorm unconventional alternatives within a domain.

Brainstorming Webs help develop a central concept or question, identifying its characteristics, supporting facts, and related ideas.

Tree Diagrams communicate hierarchy, a classification system, or relationships between main and supporting ideas.

• ...

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