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The Pocket Universal Methods of Design by Bella Martin, Bruce Hanington

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063 Personas

Representative human profiles based on archetypal descriptions of users from research

• Crafted from information collected from real users through sound field research and captures common behaviors in meaningful and relatable profiles.

• They are useful in humanizing design focus, testing scenarios, and aiding in design communication.

• Human descriptions facilitate easy empathy and communication, while distinctions create useful targets for responsible design.

• Affinity diagramming or other methods can be used to cluster similarities across users to form archetypes.

• Personas are typically page-length descriptions, with a name, a photo, and a story describing key aspects of life, goals, and behaviors.

• Personas are used as a ...

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