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The Pocket Universal Methods of Design by Bella Martin, Bruce Hanington

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023 Crowdsourcing

Voluntary completion of tasks or micro-projects by an undefined, large group of people

• This brings together users and testers to evaluate prototypes and submit potential solutions to problems.

• Micro-tasks are accessed via a common platform that can be completed by volunteers within seconds or minutes.

• Participants receive monetary (a micropayment) or nonmonetary (reputation points) compensation.

• Design straightforward, uncomplicated tasks to get the most volunteers to participate.

• Include questions that have a bona-fide answer as part of the task to prevent volunteers from “gaming” the system by entering nonsense responses.

• Devise tasks so that completing them correctly and in good faith requires as much or even ...

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