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The Pocket Universal Methods of Design by Bella Martin, Bruce Hanington

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065 Picture Cards

Cards with images and words help people think about and share true experiences

• In a session, participants recall an experience, using the cards to support memories and evoke conversation.

• Picture cards stem from activity theory, which asserts, “the human mind is the product of our interaction with people and artifacts in the context of everyday activity.”

• Cards are created with images and caption text relevant to the research inquiry, but connected to the personal accounts of participant lives.

• Card sets should account for current and future product and service experiences and include blank cards for details that might emerge during sessions.

• The method should be used flexibly, adding, subtracting, and editing picture ...

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