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The Pocket Universal Methods of Design by Bella Martin, Bruce Hanington

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032 Elito Method

A method used to ground design arguments in research observations and business directives

• This is a rigorous synthesis method designed to help teams bridge the “analysis-synthesis” gap between research and design ideas in a business context.

• Elito brings the multidisciplinary team together after primary and/or secondary research has been conducted.

• Using a spreadsheet and a projector, the team captures its work and thinking in five “Elito entities,” which together create “logic line” design arguments:

Observation: “What did you see, read, or hear?”

Judgment: “What is your opinion about that observation?”

Value: “What values are ultimately at work?”

Concept/Sketch: “What can the design team do to solve this problem?” ...

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