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The Pocket Universal Methods of Design by Bella Martin, Bruce Hanington

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078 Site Search Analytics

Reporting and analyzing user queries submitted as search criteria on a site

• Analyzing words and phrases entered into a search provides insight into what people are looking for in order to evaluate how well content meets those needs.

• Site Search Analytics can bolster customer retention, satisfaction, and conversion rates, aligning user-centered activity to measurable business goals.

• For qualitative research, understanding user intent and the information people want from your site can help you evaluate and improve the quality of the search results.

• For quantitative data, a Zipf distribution represents the statistical majority of search terms within a given time frame, pinpointing which should be optimized.

• If ...

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