November 2017
Beginner
208 pages
3h
English
Content preview from The Pocket Universal Methods of Design
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078 Site Search Analytics
Reporting and analyzing user queries submitted as search criteria on a site
• Analyzing words and phrases entered into a search provides insight into what people are looking for in order to evaluate how well content meets those needs.
• Site Search Analytics can bolster customer retention, satisfaction, and conversion rates, aligning user-centered activity to measurable business goals.
• For qualitative research, understanding user intent and the information people want from your site can help you evaluate and improve the quality of the search results.
• For quantitative data, a Zipf distribution represents the statistical majority of search terms within a given time frame, pinpointing which should be optimized.
• If ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.