See also
It's nice to talk about security in the abstract, but the simple fact of the matter is that it's actually quite a confusing topic, and one that the general public isn't that well versed in.
You'd like to think that when an end user is presented with a big, scary banner telling them that the site they're trying to hit isn't legitimate and that they'd click away as fast as they can... but this doesn't happen in a lot of cases.
In reality, an unhealthy number of end users just get annoyed at having to click through a few warning, before they reach the site they want (or the site pretending to be the site they want).
Recent years have seen various attempts at damage limitation when it comes to users blindly accepting fake certificates, ...
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