June 2023
Beginner to intermediate
456 pages
9h 29m
Korean
Content preview from 린 스타트업(전면 개정판)
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER
Chapter 8-
고객을 고객 본인보다 더 잘 이해하라
275
고객을 고객 본인보다
더 잘 이해하라
8
고객이 겪는 문제를 고객 본인보다 잘 설명할 수 있을 때, 고객은 여러분이 자신
의 문제를 해결해 줄 수 있다고 확신하기 시작하며 전문 지식이 자동으로 이전된
다. 마케터 제이 아브라함
Jay
Abraham
은 이 현상을 ‘우위 전략
Strategy
of
Preeminence
’이라
고 부른다.
보통 병원에 가서 진찰을 받고 나면, 의사가 기적을 발휘해서 당신의 병명을 알아
내고 처방전을 썼다고 믿게 된다. 사실 그 의사는 학교에서 배운 추측 방법을 사
용해서 증상을 분석하는 체계적인 제거 절차를 따르고 있을 뿐인데 말이다.
고객이 겪는 문제를 이해하는 자, 초능력을 얻는다.
이 장에서는 문제 파악 스프린트를 이용하여 고객을 깊이 이해하는 방법을 알아
본다 (그림
8
-
1
).
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.