June 2023
Beginner to intermediate
456 pages
9h 29m
Korean
Content preview from 린 스타트업(전면 개정판)
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Chapter 14-
성장 로켓 찾기
435
14.3.2 14.3.2
유지 성장 루프유지 성장 루프
고객 공장의 핵심적인 유지 루프, 즉 만족한 고객 루프를 사용해 고객을 고객 공
장으로 다시 불러들인다 (그림
14
-
3
). 이는 만족한 고객을 만들고 고객 생애를
극대화하는 데 중요하지만, 이것만으로는 지속 가능한 성장 루프를 만들 수 없다.
획득 활성화
유지
추천
유지 성장 루프
매출
수익
그림
14-3
유지 성장 루프 유지 성장 루프
기존 고객의 제품 사용을 통해 만든 파생 자산을 활용해서 신규 고객을 유치할 수
있다면, 유지 루프를 지속 가능한 성장 루프로 바꿀 수 있다. 이 경우 추진체는 주
로 콘텐츠와 데이터이다. 이러한 엔진을 만드는 방식을 몇 가지 살펴본다.
●
사용자 제작 콘텐츠 (유튜브, 핀터레스트 등 )
●
후기 (옐프 등 )
●
데이터 (웨이즈 등 )
14.3.3 14.3.3
추천 성장 루프추천 성장 루프
마지막 성장 루프 유형은 기존 사용자를 활용해 신규 사용자를 고객 공장으로 끌
어들이는 추천 방식이다 (그림
14
-
4
). 만족한 사용자/고객이 추진체가 된다.
436
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.