June 2023
Beginner to intermediate
456 pages
9h 29m
Korean
Content preview from 린 스타트업(전면 개정판)
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Chapter 9-
전환을 일으킬 솔루션을 설계하라
331
오즈의 마법사 MVP
제품이 준비될 때까지 속임수를 쓴다. 처음부터 모든 것을 개발하지 않고, 기
존 문제/솔루션들을 끼워 맞춰서 초기
MVP
의 범위를 줄인다. 앞서 테슬라에
서 이런 예를 보았다. 고유의 가치 제안은
기존기존
대안들을대안들을
새로운새로운
솔루션으로솔루션으로
조조
립립
해서 부분들의 합보다 전체 값이 커지게 하는 것, 또는 당신이 조립해서 제
공하는 솔루션에
새로운새로운
구성구성
요소요소
를 제공하는 것에서 나올 수 있다.
FITD (foot in the door ) MVP
고객의 세계에 들어가기 위해 최소한으로 필요한 고유 가치를 제공한다. 제품
을 개발할 때 고객의 환경을 단번에 송두리째 바꿔 놓는 스위스 만능칼식 접
근법을 취하는 기업이 많다. 하지만 만능칼을 이루는 도구들 각각은, 스위스
만능칼이 대중화되기 전부터 널리 사용되어 오고 있었다는 점을 명심해야 한
다. 당신의 제품도 그렇게 대중화된 상태가 아니라면, 한 번에 하나의 요소에
대해서만 전환이 일어나도록 초점을 맞추자.
9.3
MVP
의
5P
MVP
의
5P
는
MVP
를 정의하는 핵심 요소이며 문제
Problem
, 약속
Promise
, 가격
Price
,
사람
People
, 포장
Packaging
으로 구성된다. 문제/솔루션 설계를 마쳤으면 다음 질문들
을 통해 모든 기본을 갖췄는지 확인한다.
문제
전환을 일으키고(욕구 충족 가능성 ) 비즈니스 모델을 작동시키기 위해(생존
가능성 ) 가장 작은 단위의 문제를 해결 (실현 가능성
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.