June 2023
Beginner to intermediate
456 pages
9h 29m
Korean
Content preview from 린 스타트업(전면 개정판)
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 3-
아이디어 실행 가능성 스트레스 테스트
143
고객 수
시간
1년
신규 고객
4,164명
신규 고객
4,164명
활성 고객
4,164명
원하는 생산량
목표를 의미
떠나는 고객
4,164명
떠나는 고객
4,164명
0
2년 3년 4년 5년
그림
3-9
스티브의 스티브의
33
년 뒤 최소 고객 확보율년 뒤 최소 고객 확보율
자신에게 필요한 잠재 고객 수를 추정하라자신에게 필요한 잠재 고객 수를 추정하라
고객 확보율에
100
%란 숫자는 없다. 그래서 사용자를 고객보다 훨씬 많이 확보
해야 한다.
고객 공장은 사용자에서 고객으로의 전환율을
3
단계로 나눈다.
●
확보 (사용자 확보율 )
●
활성화 (테스트 버전 또는 파일럿 전환율 )
●
매출 (고객 전환율 )
각자의 제품 유형에 대한 일반적인 전환율은 조금만 검색해 봐도 쉽게 찾을 수 있
다. 정확한 수치를 찾기 어렵더라도,
10
단위로 유용한 추정치를 얻을 수 있다.
어떤 종류의 제품이든 시작 단계의 고객 전환율은
0
.
5
~
3
% 수준이다. 불안하다
면 고객 전환율을
1
%라고 가정하고, 아래 내용도 참고하자.
●
세일즈포스
1
에 따르면
B2B
영업에서
MQL
(마케팅 부서가 검증한 잠재 고객 )에서
SQL
(영업 부서가 검증한 잠재 고객)로의 평균 전환율이
13
%이다. 그리고
SQL
에서 거
래가 성사되는 비율은
6
%에 불과하다. 그러면 고객
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.