June 2023
Beginner to intermediate
456 pages
9h 29m
Korean
Content preview from 린 스타트업(전면 개정판)
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CHAPTER
Chapter 12-
출시 준비하기
389
출시 준비하기
12
여기까지 왔으면 불과 몇 주 전보다 고객의 요구 사항을 더 잘 이해하고,
MVP
도
훨씬 명확하게 정의할 수 있을 것이다. 하지만 혁신가의 편견에 계속 주의해야 한
다. 이 단계에서도 집중력을 유지하지 못하면 기능을 너무 많이 만들거나 잘못된
제품을 개발하기 쉽다.
제품 출시를 위한 속도, 학습, 집중력을 최적화하려면
MVP
개발에 철저하게 집
중하는 것과 더불어 몇 가지 관리 업무에 신경 써야 한다.
대대적인 출시 캠페인이나 홍보 활동을 하라는 것은 아니다. 아직 검증되지 않은
제품에 대해 화제를 일으키거나 언론의 관심을 끌려는 것은 성급한 최적화이다.
방문자를 많이 끌어들이는 데 성공하더라도 그 방문자들을 붙들어 맬 매력이 없
다면 방문율은 금세 사그라든다.
그보다는
제품 출시와 마케팅 개시를 분리제품 출시와 마케팅 개시를 분리
하는 전략이 훨씬 낫다. 제품 출시는 가치
제공 (고유의 가치 제안을 이행했는지 여부 ) 검증을 핵심 목표로 하는 선각 수용
자 대상 제한적 출시로 진행하는 것이 가장 좋다.
고객에게
가치 제공을 반복적으로 입증가치 제공을 반복적으로 입증
할 수 있게 되면 대규모 마케팅을 진행하는
것이 좋다.
이 장에서는 제품 출시를 위한 속도, 학습, 집중력을 최적화하는 방법을
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and much more.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.