June 2023
Beginner to intermediate
456 pages
9h 29m
Korean
Content preview from 린 스타트업(전면 개정판)
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
438
Part 3-
성장
●
성장 로켓 후보 정리
●
성장 로켓 검증
●
성장 로켓 최적화
처음 두 단계는 보통
90
일 주기
1
회 안에 해결되지만, 그 후로는 성장 로켓이 틀
렸음을 입증하고 다른 로켓을 찾거나, 선택한 성장 로켓을 발전시키는 데 사력을
다해야 한다.
이 단계들을 차근차근 알아보자.
14.4.1 14.4.1
성장 로켓 후보 정리하기성장 로켓 후보 정리하기
성장 로켓 구축 과정에 필요한 두 가지를 정리하면 이렇다.
●
충전 가능한 추진체
●
효율적인 엔진
이제 가능성 있는 성장 로켓 후보를 선정할 차례이다.
충전 가능한 추진체 선택
세 가지 유형의 추진체 (수익, 콘텐츠/데이터, 추천 )를 다시 검토해서 지속 가
능한 성장 루프 구축에 사용할 수 있는 것을 선택한다.
예시예시
●
직접 비즈니스 모델 (사용자가 곧 고객 )에서는 수익을 성과 마케팅에 재투자할 수
있다.
●
제품 가격대가 충분히 높으면 영업팀 구축에 수익을 재투자할 수 있다.
●
사용자가 흥미롭거나 가치 있는 콘텐츠를 공개적으로 볼 수 있게 만든다면, 이 콘텐츠
를 활용해 신규 사용자를 끌어들인다.
●
본질적으로 입소문을 탈 수 있는 속성의 제품이라면 추천을 활용해 성장을 촉진한다.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.