June 2023
Beginner to intermediate
456 pages
9h 29m
Korean
Content preview from 린 스타트업(전면 개정판)
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Chapter 10-
고객이 거부할 수 없는 마피아 제안을 하라
337
스프린트 5
문제/솔루션 적합성
고객/문제 적합성
스프린트 4
스프린트 3
스프린트 2스프린트 1
1. 문제 파악
3. 제안 전달
90일 주기
검토
3P 진척 상황 보고
90일 주기
계획
90일 주기 테스트
(파악-통찰-근거-견인)
모델 검토, 캠페인 우선순위 설정
2주차 4주차 6주차 8주차 10주차 12주차
2. 솔루션 설계
90일 주기 테스트
(파악-통찰-근거-견인)
스프린트 5
문제/솔루션 적합성
스프린트 4
3. 제안 전달
그림
10-1
제안 조립 및 전달 스프린트 제안 조립 및 전달 스프린트
10.1
사례 연구: 아이패드 마피아 제안
2007
년에 스티브 잡스가 첫 아이폰을 공개했던 때는 아직도 머리에 생생하게 남
아있다. 그는 기조연설을 시작하면서 애플이 음악 재생 기기,
PDA
, 전화기를 하
나로 묶은 혁명적인 장치를 선보이면서 스마트폰 시장에 진출한다고 발표했다.
그다음으로는 기존 스마트폰의 문제점을 간단하게 지적했다. 플라스틱 키보드가
휴대폰 기기의
40
%를 차지하며 (스마트하지 않음 ) 사용하기가 아주 쉽지 않다.
그는 아이폰을 보여주기에 앞서 자신의
UVP
가 굉장한 효과를 낼 것임을 암시했
다. 전체가 화면으로 된 휴대폰이 있다면 어떨까? 그리고 스타일러스 대신 손가
락으로 그 휴대폰을 제어한다면? 즉각적으로 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.