June 2023
Beginner to intermediate
456 pages
9h 29m
Korean
Content preview from 린 스타트업(전면 개정판)
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Chapter 14-
성장 로켓 찾기
433
14.3
성장 루프의 세 가지 유형
『린
스타트업』 (인사이트,
2012
)의 저자 에릭 리스는 지속 가능한 성장을 하나의
간단한 규칙으로 설명한다.
신규 고객은 과거 고객의 행동에서 비롯된다.신규 고객은 과거 고객의 행동에서 비롯된다.
앞에서 다뤘던 비즈니스 모델의 정의를 다시 살펴보면 이 말을 쉽게 이해할 수 있
다. 가치를 만들어서 고객에게 전달하고, 고객에게서 가치를 포착하는 방식을 나
타내는 것이 비즈니스 모델이었다. 지속 가능한 성장은 기존 고객에게서 얻은 가
치의 일부를 재투자해서 신규 고객을 확보하는 과정에서 이루어진다.
기존 고객에게서 포착하는 가치 (자산 )는 보통 세 종류로 나뉜다.
●
돈(수익 )
●
콘텐츠와 데이터 (고객 유지와 교류의 부산물 )
●
추천
이러한 자산을 신규 고객 확보에 재투자하다 보면 자체적으로 지속될 수 있는 성
장 루프가 구축된다. 다양한 성장 루프의 종류를 함께 살펴보자.
14.3.1 14.3.1
수익 성장 루프수익 성장 루프
수익 성장 루프는 기존 고객에게서 창출한 수익을 새로운 고객 확보에 재투자하
면서 이루어진다 (그림
14
-
2
). 이 단계의 추진체는 자본을 사용해 광고를 집행하
거나 사람을 고용해서 이러한 캠페인을 운영한다.
434
Part 3-
성장
확보 활성화
유지
추천
수익 성장 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.